Kodak: The Legacy of Innovation and Imaging Kodak, a company that has been synonymous with photography for over a century, has left an indelible mark on the world of imaging. From its humble beginnings in Rochester, New York, in the late 19th century, to its dominance of the silver halide film market and its subsequent struggles to adapt to the digital age, Kodak has persevered through innovation and adaptation. George Eastman founded the Eastman Kodak Company in 1888 with the goal of making photography accessible to the general public. Prior to Kodak, photography was a specialized craft reserved for professionals, but Eastman's invention of the flexible roll film changed the landscape of the industry. With his iconic slogan, "You press the button, we do the rest," Eastman solidified Kodak's position as the premier provider of photography equipment and supplies. Throughout the 20th century, Kodak continued to innovate, introducing color film, instant cameras, and motion picture film, among other products. The company's tagline, "The Kodak Moment," became synonymous with capturing and preserving memories. However, the advent of digital photography in the late 1990s and early 2000s proved to be a challenge for Kodak. The company was slow to adapt to the digital age, and competitors like Canon and Nikon quickly gained market share. In 2012, Kodak filed for bankruptcy and eventually exited the consumer market to focus on commercial printing. Despite its struggles, Kodak's legacy lives on. The company's contributions to photography and imaging technology are undeniable, and its influence can be seen in modern-day photography equipment and software. Kodak's iconic yellow and red logo remains a familiar sight to many, a reminder of a bygone era of film photography. Kodak's story is a testament to the importance of innovation and adaptation in business. It serves as a reminder that even the most successful companies can fall behind if they do not keep up with changing technology and consumer preferences. However, Kodak also serves as an inspiration for entrepreneurs and innovators, showing that it is possible to overcome adversity and reinvent oneself in the face of new challenges.